In late 2008 Max Wadsworth identified a gap in the Sheffield Retail market for classic, functional menswear and innovative contemporary labels. The outcome - Ideology Boutique.

The boutique set out to provide clean, classic clothing and exciting, exclusive labels with appeal and balance. Ideology boutique has introduced the Sheffield, Yorkshire and Derbyshire region to much sought after internationally acclaimed brands as well as some of the best up and coming labels.

Season on season Ideology will deliver and evolve by introducing new exclusive brands, designers and collaborations.